Boost brand loyalty by marketing to Gen Z While millennials and Generation Z might seem similar, if you scratch the surface, and you’ll see there is more than what meets the eye. More likely than not, you’re marketing to Millennials (Gen Y) and Gen Z since they represent the largest consumer demographic today. Corporate philanthrophy and giving isn’t just a generational trend. The truth is that these are people who aren’t afraid to put in the effort—they just choose to apply themselves in areas that they’re really passionate about. This blog breaks down the differences between Millennials and Gen Z and how best to market to them on social media. 22. 21. It doesn’t have to be glossy, simple how-to videos that support content or clearly convey a message will appeal to both Gen Z and millennials. So, to find the most effective way to target millennials with social media requires us to consider the demographic profile of social network users. A decade before COVID-19, the marketing landscape already saw several drastic changes with media fragmentation into … Every Gen Z stat you could ever ask for, right at your fingertips. This updated strategy is extending to video marketing as well. ‍ Pro Tip: We drafted a great guide on how to engage remote employees that applies to building culture as well. Gen Z shoppers offer new hope for the mall. But marketers trying to make Gen Z grab their wallets can’t default to the marketing tactics that worked with millennials. WINDOWS /UNSPLASHIT’S just a matter of time before the Millennials and Gen Z take over. Marketing How to Market to Gen-Z Marketing to Gen-Z requires a different aesthetic and a different set of skills than marketing to Millennials. Now we're also faced with Gen Z, who are starting to enter the workforce. Patrick Kemp, the senior manager/marketing science research at Snap Inc., the owner of messaging app Snapchat, discussed this subject at the Advertising Research Foundation’s (ARF) 2020 SHOPPERxSCIENCE online event. Fast-forward six years, and come 2026, Gen Z is projected to be the largest consumer population in the US, inching ahead of all other consumer groups, including Millennials, Gen X and Baby Boomers. Here's what you need to know. Marketing to Millennials & Gen-Z Join Meltwater and Bumble's former VP of Marketing for a Free On-Demand Webinar For a long time “Millennial” was the buzzword of, well, the millennium and marketers put great effort into understanding and developing a general persona for … Marketing to Millennials & Gen-Z Deep dive to design creative frameworks for marketing success with the next generation. A new normal for marketing will be anything but ‘normal’. Explain to your Gen Z customers how your product or service can help them. A digital shopping experience is self-directed, independent, and much less straightforward than buying in-store—but Millennials prefer it. Born after 1995, this generation is considered the "neo-digital natives." Gen Z—just like millennials, Gen X, and even the baby boomers before them—will be no different than any other generation. Over two-thirds of millennials and members of Gen Z have purchased or used a new brand since the start of the COVID-19 crisis, a total significantly higher than for older consumers. Advertising. It’s also key that brands learn how to bridge the gap between Gen Z and other generations of customers, particularly millennials. Gen Z and millennials are tech savvy; always connected with their cell phones. I am going to list 8 key differences between Gen Z and Millennials in this post, hopefully shedding some light here. It can show you how the expectations of millennials and Gen-Z reveal changes in the ways that all consumers approach marketing amidst an ever-changing digital marketing landscape. Gen-Z has put trust into the internet and online companies since birth, but due to growing up during a recession, they value their dollars and want to spend money on things that give them value. As with marketing to Millennials, we recommend that you adopt a storytelling approach. Disruptions—whether technological, economic, or otherwise—trigger dramatic and permanent changes in consumer behaviors, creating unique challenges and opportunities for brands. A new report by marketing research house BBH Labs rebuts the notion that Baby Boomers, Gen X, Millennials and Gen Z as generational cohorts share enough in … This generation’s championing of veganism will take root in future home design trends, where they’ll join Millennials in favoring plant-inspired design, indoor gardens, living walls, plant rooms, greenhouses and more. Because most Millennials are immune to traditional sales and ads. Marketing is often about connection and understanding— and if you’re from a different generation, ... and strategies that your corporate social responsibility program should consider in order to effectively resonate with Millennial and Gen Z consumers. According to an eMarketer study, two-thirds of Millennials prefer digital shopping to buying in-store. Gen Z and Millennials leaving older shoppers and many retailers in their digital dust. Born between 1996 and 2010, this generation is value-conscious and drawn to brands that “keep it real.” They’re creative, bold, and the creators of many trends on TikTok, Instagram Reels, and other platforms. Marketing to millennials requires the right tools, a data-first approach, and a nuanced understanding of millennials’ unique needs, interests, and pain points. Millennials. With many in-person marketing opportunities absent during this pandemic, performance marketers are trying to find new ways to reach Gen Zers and millennials. Gen Z marketing requires more than simply selling a product. The Social Bakers social media trends report shows that Facebook and Instagram, two of the most popular social networks are particularly good for marketing to millennial and Gen Z age groups. By offering incentives, you’ll attract millennials and Gen Z employees and retain them longer. Millennials are single career-focused and appreciate stability, while Gen Z feel life is too short to live on one track. Gen Y (Millennials): Born 1980 – 1994; Gen Z: Born 1995 – 2015; For starters, it’s essential to know your target audience demographics, their needs, and where and how they interact with brands. Marketing to Millennials and Gen Z differs slightly. Focus on more visual content - Introduce more visual content such as video into your everyday marketing. Working in higher education marketing and teaching millennial graduate students, I've learned a bit about how to speak to, work with and market to millennials, those born between 1980 and 1994. This is where you’ll find millennials and those who sit in the Gen Z demographic. Millennials and Generation Z, while often lumped together, are quite different in their behavior and view of social media, and in turn, respond to very different marketing tactics. Feedback is a Two-Way Street And so while this list emphasizes tactics for marketing to Gen Z, many of these tips are fair game for millennials as well. Reaching millennials and to the so-called “Generation Z” (Gen-Z), or people born in the late 1990s through the mid-2000s, requires fresh approaches in online marketing for insurance agents. Generation Z, as they have been coined, consist of those born in 1995 or later. Reach Gen Z by: Marketing via genuine, relatable human beings, who are prepared to engage directly with audiences. In order to carve out a marketing strategy, it is essential to tap these mediums and grab eyeballs. Gen Z … And to help quell the panic, we did our own research to demystify marketing to a new group of consumers. This was originally released as a newsletter. Millennials and Gen Z employees are interested in what comes with their job as much as the pay. Both Gen Z and Millennials tend to work to live rather than live to work, something that has led to older generations mistakenly labeling them as lazy and unmotivated. Millennials also tend to click on more ads. Spending Patterns Millennials have lived their entire working lives under recession conditions, which can make them a tough market to engage. Gen-Z and Millennial Marketing Strategy Means Brand Evolution. Subscribe here. One similarity between millennials and Gen Z is that they believe in brand loyalty. In 2020, Gen Z will account for 40 percent of all consumers in the US. Here, we’ll present some of those approaches, coupled with the details about this unique demographic group that can help insurance agencies create effective marketing campaigns. Generational Marketing: How to Target Millennials, Gen X, & Boomers Mary Lister Last updated: February 26, 2020 Marketing Ideas As marketers, we know it’s hard to acquire customers. This generation makes up 25.9% of the United States population, the largest percentage, and contribute $44 billion to the American economy. If your target market includes the younger of the two generations, then by tweaking your digital marketing strategy to incorporate the tips above, you can boost brand trust and loyalty with your Gen Z audience. 20. Researchers say that 79% of Gen Z’s in the United States aspire to “go meatless” a few times a week. A few weeks ago I wrote about nostalgia and how businesses have been using it like crazy in their 2020 marketing. Gen Z and Millennial Marketing Matters More Than Ever. If a company is able to push beyond brand loyalty into cult brand territory, there’s no stopping them. Gen Z enters the workplace Make your sales pitch relevant and easy to understand. 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